Yellow Bloom Co. specializes in marketing strategy, branding, advertising, promotion, new product launches, design and copywriting. Debra Karrat, founder, has a comprehensive background in consumer product goods (CPG), with previous positions as CMO of Coastal One, Director of Marketing for Wella Personal Care of N.A., department leader for L’Oreal, USA and as one of the first 20 employees to start Tumi, USA as a department head in marketing.
Debra launched Yellow Bloom marketing in 2004 working with numerous clients including The Rubino OB/GYN Group, Huntington’s Disease Foundation, The Grand Summit Hotel, Eight O’Clock Coffee, Hampton Forge, Boll & Branch, Colomer, Abba, and many fitness studios and med spas. Working on product lines targeting both female and male consumers has offered versatility in marketing toward multiple target audiences. She also has been involved in numerous international product lines working with clients from Israel, Germany, France and Paraguay.
Thorough research and competitive market analysis is a key component of Debra’s awareness of the consumer marketplace, incorporating her knowledge to help differentiate product lines and create a competitive edge for her clients.