Heels To Laces
Heels to Laces is an interactive fitness and nutrition blog that shares facts about health, fitness, nutrition and the latest trends to help you keep balance in your life. Their motto is Work Hard. Play Hard. Repeat. We designed the logo and the website, write their content, spearhead all events and execute creative and communication pieces. We also established the brand on social media outlets. We facilitated their first sponsored event by Nike, The Summit Running Co. and K2 Fitness.
Pop Weight Loss
Pop Weight Loss went through many marketing transitions and needed consolidation of their business strategy and updated branding that appealed to their consumer. We conducted a client survey that provided valuable insight that their current marketing tactics were not working. We created a new logo and new branding – isolating their business proposition into a much more targeted approach. We execute all of their marketing efforts, social media, paid online campaigns, promotional pieces and ad design – growing their customer base and followers significantly. They saw a 250% growth in traffic to their website and the highest one-day visits since launch. Within the first 3 months of working with Pop, they achieved their best selling week of the entire year.
The Rubino OB/GYN Group
The Rubino OB/GYN Group, a client of over 13 years, turns to us for all of their marketing and PR needs. From website design and content to monthly newsletters and online and print advertising, we handle it all from start to finish. We execute all of the design, copy, print, advertising, Google Ad Words campaigns, call tracking, in-office training—we are their go-to marketing resource.
Squirrel & The Bee
Squirrel & The Bee, a gluten-free, grain-free bakery was looking for branding, strategy and social media guidance. Yellow Bloom guided the brand in all areas of brand development including relaunching a more user-friendly, ecommerce driven website, executing multiple events, assisting with business flow, strategy and product recommendations, developing and designing marketing materials and negotiating shipping contracts. The brand grew 68% in only 4 months, growing social media audiences on Facebook and Instagram by over 200% and ecommerce conversion rates by 225%.
Hampton Forge, a leader in the housewares and tabletop industry, was looking to launch new flatware, cutlery and accessories. We executed multiple new product lines, developed the design and wrote the copy for all of the packaging.
When Gabriele Fitness opened their doors in 2008, they needed help with brand and product awareness. Before opening their own facility, they were known for their athletic training, but wanted to focus more on the fitness client. We helped them build their brand, identify their customers and fill their classes to their maximum. We continued to help them execute campaigns, including a Skinny Jeans Challenge.
M3—A medical management and electronic billing company, needed help branding their company, building a website and creating promotional material. We created their logo, built their brand and helped them differentiate themselves from the competition. They are a thriving business today.
Dr. Silos-Badalamenti, PhD, LLC
Dr. Silos Badalamenti, an established, well-respected dermatologist in West Orange, sought us out to help brand her practice. She wanted to generate more local awareness, create online listings, support the local community and communicate her appreciation for her patients. We helped build online awareness by creating online listings, running PR, executing sponsorships, revising content to her website, designing ads, handling copy-writing and messaging, in-office training and even re-decorated the office space. Since hiring us, her online rankings have soared to the top of the page, her practice is booming and she has continued to build her relationship with her patients and the community. The practice has enlisted us as their marketing and PR resource.
Grand Summit Hotel
The Grand Summit Hotel was looking to gain exposure for multiple bridal shows they were hosting to generate the interest of potential wedding and Bar/Bat Mitzvah clients. We designed their ads, generated PR, ran a direct e-mail campaign and filled their venue to capacity.
The Hat Tavern, opened in January 2011, hired us for marketing and PR to help launch their new restaurant. We took on the project from start to finish – creative, signage, menus, e-mail campaigns, print campaigns, promotions, calendar of events, PR, etc. Within the first three months, they had a waiting list of over an hour. We handle all of their marketing and PR and the buzz continues.
Skin Deep Salon and Spa
Skin Deep Salon and Spa came to Yellow Bloom seeking help with branding, social media and new client acquisition. We redesigned their logo and website, consolidated all of their communication pieces and streamlined their marketing expenses. A client for over 2 years, Skin Deep entrusted us for all of their marketing, branding, social media, PR and event planning. We designed all of their ads, wrote and designed their spa blasts, executed their monthly newsletters, developed their promotions and exponentially increased their new clients. We grew their Facebook following over 160%.
Hearts of Fire
Hearts of Fire was looking to create a niche brand under their umbrella company that would appeal to a specific customer. We branded, named, categorized and wrote the copy for each of their 40 new SKUs.
Abba was launching a new brand and product line. They hired us to help name and generate the copy for every package and SKU. We helped them brand, execute their design, categorize the products and write all of their content. The product can be found in most beauty stores today.
Momentum Cycling & Fitness
Yellow Bloom was hired to conceptualize and launch Momentum as a new business in Summit, NJ. We executed every piece of the business from logo design, to brand positioning to brand execution. They were looking to present a unique proposition to health & fitness by offering a cycling and fitness studio under one roof. This required niche messaging and a value proposition that differentiated them from the competitive environment. The strategy included unique marketing materials, execution of marketing platforms, design of email campaigns, advertising and viral marketing.
Fia Photography, a wedding and event photography company, was looking to compete in a very busy arena. We launched the company from scratch – website design, positioning, logo, content and staff. It has been a successful business for over 8 years.
Ethos Spa, new to the town of Summit, needed help generating awareness for their store and their services. We created a company newsletter, designed a referral program, generated email acquisitions, executed ladies night events and filmed a highlight video of their services. Ethos has since expanded into a second location.
Primary Care Physicians Group
PCPG, an established primary care practice, was looking to create a brand and website to compliment their established office. We designed their logo, launched a new website, created an email marketing campaign and executed on-site events.