Marketing & Brand Strategy · Est. 2004

Marketing that helps brands bloom.

Forward-thinking marketing strategy, branding and product launches — brought to businesses ready to grow and flourish.

bloom [bloom] (noun) 1. a flourishing, thriving, healthy condition.2. the time or period of greatest beauty.
Recent work

Brands in our hands right now.

A live look at brands we are currently caring for today — from healthcare and retail to real estate and nonprofits.

The craft, shaped at

What we do

Full-service marketing, senior hands on every detail.

Yellow Bloom is a hands-on, full service marketing company. You work directly with expertise that has launched businesses into the world's most competitive shelves and landscapes — and knows exactly what makes a consumer choose a brand. We help businesses thrive via innovation and cost-effective marketing solutions.

01

Marketing Strategy

Research and competitive analysis that finds your edge, then a plan built to win the customer you actually want.

02

Branding & Naming

Names, identity, and positioning that give a product line a competitive edge — from a single brand to 40 SKUs.

03

New Product Launches

End-to-end launches: line architecture, packaging design, and the copy that sells it, ready for retail.

04

Search & Digital

Search engine marketing, websites, and email campaigns that turn attention into booked, paying customers.

05

Design & Copywriting

Packaging, marketing materials, and messaging written by someone who has done it for household names.

06

Event Marketing

On-site events and promotions that build a real relationship between your brand and its community.

Full capabilities
  • Marketing Strategy
  • Branding
  • Websites
  • New Product Launches
  • Search Engine Marketing
  • Social Media
  • Copywriting
  • Analytics
  • Design
  • Marketing Materials
  • Advertising
  • Local PR
  • Event Marketing
  • Photography
  • Group Buying
Selected work

Twenty years of brands brought to market.

Helping businesses flourish from healthcare to retail to fitness — across audiences in the US, Germany, France, Paraguay and Israel. Our greatest reward is seeing a brand grow as a result of effective and efficient marketing. We believe in simplicity, clever messaging and impactful communication — executed with synergy.

Housewares & Tabletop

Hampton Forge

A category leader launching new flatware, cutlery, and accessories. We executed multiple new product lines, developed the design, and wrote the copy for all of the packaging.

Product launchPackagingCopywriting
Fine Jewelry

Hearts of Fire

A niche brand created under an umbrella company to reach a specific customer. We branded, named, categorized, and wrote the copy for each of their 40 new SKUs.

BrandingNamingLine architecture
Healthcare

Primary Care Physicians Group

An established practice that needed a brand to match its reputation. We designed the logo, launched a new website, created an email marketing campaign, and ran on-site events.

IdentityWebsiteEmailEvents
Hospitality

Grand Summit Hotel

Positioning and marketing for a landmark independent hotel — bringing a distinctive property to the guests most likely to love it.

StrategyPromotion
Consumer Goods

Eight O'Clock Coffee & Boll & Branch

Marketing for beloved consumer brands — the kind of work that lives on shelves and in homes across the country.

CPG marketingBrand
Health & Wellness

Med spas, studios & practices

Rubino OB/GYN, Skin Deep Salon & Spa, Momentum Cycling & Fitness, and more — local brands grown with strategy, web, and events.

Local brandWebGrowth
Clients

Trusted across categories, for twenty years.

From global beauty houses to the practice down the street — a partial list of the brands and businesses Yellow Bloom has helped grow.

Beauty

  • Wella
  • L’Oreal
  • Colomer Group/Abba
  • Color Tech
  • Sea of Spa
  • Ethos Spa
  • Gel Concepts
  • Sofi’s Salon
  • Hair Salon Body & Soul
  • Skin Deep Salon and Spa
  • Luminous
  • Bellizima Salon & Spa

Weight Loss

  • Pop Weight Loss
  • Garden State Bariatrics & Wellness Center

Restaurant/Food

  • Hat Tavern
  • Eight O’Clock Coffee
  • The Eatery
  • Pat’s Gourmet
  • Sea Restaurant
  • Squirrel & The Bee

Home Decor

  • Hampton Forge
  • The Summit Sampler
  • Boll & Branch

Fitness/Health

  • Heels To Laces
  • Providence Health and Fitness
  • Mic Vibes
  • YB Fitness
  • Momentum Cycling & Fitness
  • K2 Fitness
  • Gabriele Fitness
  • Murray Hill Health & Racquet Club
  • Dr. Joel

Fashion

  • Boll & Branch
  • Linda's Creative Designs
  • Bella Ro
  • Smallprints

Medical

  • Dr. Renee Comizio, Plastic Surgeon
  • Garden State Bariatric & Wellness Center
  • The Rubino OB/GYN Group
  • The Pediatric Center
  • Summit Medical Group/Dr. Badalamenti
  • Primary Care Physicians Group
  • Morris County Dental Associates, LLC
  • Arthritis and Rheumatology of Essex
  • M3 – Medical Management in Motion
  • Alliance Ultrasound

Education

  • Seton Hall University
  • Dr. Joel Ingersoll
  • Oak Knoll
  • St. Andrew’s Nursery School & Kindergarten
  • MeeGenius
  • Baby Zone & Beyond

Wedding

  • Fia Photography
  • The Grand Summit Hotel

Government

  • Summit Council

Not-For-Profit

  • Huntington's Disease Foundation
  • Friends of Forman
  • Summit Park Line Foundation
  • New Providence Education Foundation
  • Reeves Reed Arboretum
  • Heart Gallery
  • Summit Public Art
  • Family Promise
  • MeeGenius

Other

  • Rubino Ryder Real Estate
  • TAPinto Mountainside
  • Harlem Wizards
  • LISS Printing
  • JMP Carpet
  • Grow Tree & Lawn Care
  • Vista Landscaping and Design
  • Make It Happen Management
  • Edward Jones
Debra Karrat, founder of Yellow Bloom Co.
Who you'll work with

Debra Karrat, founder

Debra launched Yellow Bloom in 2004 after a career at the very top of consumer marketing — as CMO of Coastal One, Director of Marketing for Wella Personal Care of North America, a department leader at L’Oréal USA, and one of the first twenty employees to build Tumi USA.

That background — deep in consumer product goods, across female and male audiences and international markets — is exactly what she now brings to businesses ready to grow. Thorough research and honest competitive analysis are the foundation of every engagement, and the reason her clients find an edge their competitors miss.

Let's grow something worth talking about.

Tell Debra what you're building. She'll tell you how to make it bloom.

917.842.7366